While they were never a first mover, they did embrace the potential of digital much quicker than incumbents in other categories. Instead of ignoring this like many other companies did, Barnes & Noble met this challenge head on. For now, the Nook Tablet’s focus will be on e-books, color magazines, textbooks and Android apps.At the turn of the century, Barnes & Noble found itself at the intersection of two industries primed for digital disruption: brick & mortar retail and books. Barnes & Noble doesn’t have an integrated digital music and video store, but the company said it is working to remedy that issue. Unfortunately, when it comes to media options on the Nook Tablet, Barnes & Noble isn’t as robust as Amazon, which sells movies, TV and music. By comparison, the Kindle Fire has a TI OMAP4 dual-core processor and 8GB of on-board storage (but it can tap Amazon’s cloud for additional storage). Inside the Nook Tablet is a 1.3-GHz dual-core processor, 1 GB of RAM and 16GB of internal storage (upgradeable to 48GB with an additional 32GB microSD card). The Nook Tablet looks almost exactly like the now-$199 Nook Color, but it features better specs. But when it comes to design, content selection and apps, the two tablets differ greatly. Both tablets feature 7-inch screens with 1024-by-600 resolution and run a modified version of the Android operating system. The new $249 Nook Tablet is in a precarious position as it will fight head-to-head this holiday seasons with the much-hyped $199 Kindle Fire, which was released two days ago.
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